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    Exam 3: Consumer Learning Starts Here: Perception
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    Which Term Refers to a Change in Behaviour Resulting from the Interaction
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Which Term Refers to a Change in Behaviour Resulting from the Interaction

Question 129

Question 129

Multiple Choice

Which term refers to a change in behaviour resulting from the interaction between a person and a stimulus?


A) discrimination
B) categorization
C) perception
D) learning

Correct Answer:

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