Question 1

The channel used to transmit a message can change the meaning of the message.

Accepted Answer

A) True 
 B)False

Question 2

Martha watches quite a bit of television,including a lot of crime dramas.She believes that the city she lives in has a much higher crime rate than it actually does.You could explain this using which of the following?

Accepted Answer

A) uses and gratifications theory 
B) mean world syndrome 
C) social learning 
D) media logic

Question 3

The mass media engage in status conferral in a number of ways.List two.

Accepted Answer

The answer of The mass media engage in status conferral...

Question 4

The direct effects model of media effects presumes that messages have a direct and predictable effect on audience members exposed to the message.

Accepted Answer

A) True 
 B)False

Question 5

Movies use music as a cue to viewers to tell them how they ought to feel about a particular scene.

Accepted Answer

A) True 
 B)False

Question 6

When Omarosa Manigault Newman became famous while she was on the television reality show The Apprentice,she had her reputation built by the ______ function of the media.

Accepted Answer

The answer of When Omarosa Manigault Newman became famous while...

Question 7

Documents are much more secure when they are stored electronically rather than on paper.

Accepted Answer

A) True 
 B)False

Question 8

The critical/cultural approach to mass communication research looks at how meaning is created in society.

Accepted Answer

A) True 
 B)False

Question 9

An important consequence of the critical/cultural model is that researchers pay more attention to ______.

Accepted Answer

A) how meaning is created within society 
B) the effect that watching television advertising has on children's toy preferences 
C) how the rise of mobile devices has changed how teens communicate with each other 
D) how electronic documents differ from paper documents

Question 10

A study that looks whether press coverage of massive tax cuts made audiences talk more about government deficits would be an example of which of the following?

Accepted Answer

A) agenda setting 
B) uses and gratifications theory 
C) social learning 
D) spiral of silence

Question 11

Critical theory arose from a group of scholars known as the ______.

Accepted Answer

A) Marxist Group 
B) Frankfurt School 
C) Paris School 
D) Feminist Group

Question 12

A media scholar is trying to find out if children who watch Sesame Street do better in second grade than children who watch SpongeBob SquarePants.What kind of effects is this scholar looking for?

Accepted Answer

A) message effects 
B) media effects 
C) ownership effects 
D) active audience effects

Question 13

A study that looks at how children acquire new behaviors by watching movies on television would be an example of which of the following?

Accepted Answer

A) uses and gratifications theory 
B) symbolic interactionism 
C) media logic 
D) social learning

Question 14

What is agenda setting?

Accepted Answer

The answer of What is agenda setting?...

Question 15

People who need to talk about the news at work are no more likely to learn from the media than are people who watch the news to be entertained.

Accepted Answer

A) True 
 B)False

Question 16

When we learn about the world through the media,we are engaging in what?

Accepted Answer

The answer of When we learn about the world through...

Exam 2: Mass Communication Effects: How Society and Media Interact

The channel used to transmit a message can change the meaning of the message.

Martha watches quite a bit of television,including a lot of crime dramas.She believes that the city she lives in has a much higher crime rate than it actually does.You could explain this using which of the following?

The mass media engage in status conferral in a number of ways.List two.

The direct effects model of media effects presumes that messages have a direct and predictable effect on audience members exposed to the message.

Movies use music as a cue to viewers to tell them how they ought to feel about a particular scene.

When Omarosa Manigault Newman became famous while she was on the television reality show The Apprentice,she had her reputation built by the ______ function of the media.

Documents are much more secure when they are stored electronically rather than on paper.

The critical/cultural approach to mass communication research looks at how meaning is created in society.

An important consequence of the critical/cultural model is that researchers pay more attention to ______.

A study that looks whether press coverage of massive tax cuts made audiences talk more about government deficits would be an example of which of the following?

Critical theory arose from a group of scholars known as the ______.

A media scholar is trying to find out if children who watch Sesame Street do better in second grade than children who watch SpongeBob SquarePants.What kind of effects is this scholar looking for?

A study that looks at how children acquire new behaviors by watching movies on television would be an example of which of the following?

What is agenda setting?

People who need to talk about the news at work are no more likely to learn from the media than are people who watch the news to be entertained.

When we learn about the world through the media,we are engaging in what?