Question 1

Which of the following stages of the market or site screening process involves competitor analysis?

Accepted Answer

A) identification of basic appeal of a product 
B) measurement of market or site potential 
C) assessment of the national business environment 
D) selection of the market or site

Question 2

Interviews and focus groups are two main sources of secondary data that help managers make informed decisions.

Accepted Answer

A) True 
 B)False

Question 3

The annual income considered below the poverty line in one country is the annual income of a middle-class family in another country.Which of the following difficulties associated with conducting international market research does this scenario illustrate?

Accepted Answer

A) availability of data 
B) protection of data 
C) marketability of data 
D) comparability of data

Question 4

A(n)________ is an international trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international business opportunities.

Accepted Answer

A) focus group 
B) field research 
C) expo 
D) trade mission

Question 5

Some researches consist of errors due to misinterpretations by foreign language interpreters.Which of the following difficulties associated with conducting international market research does this example signify?

Accepted Answer

A) protection of data 
B) availability of data 
C) cultural differences 
D) political differences

Question 6

The process of obtaining information that already exists within the company is called secondary market research.

Accepted Answer

A) True 
 B)False

Question 7

A product's income-elasticity refers to the sensitivity of the price of a product relative to changes in the income of consumer population.

Accepted Answer

A) True 
 B)False

Question 8

Developing a market-potential indicator for an emerging market is useful for a company planning on ________.

Accepted Answer

A) exporting 
B) licensing 
C) joint ventures 
D) acquisitions

Question 9

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

Accepted Answer

A) secondary market research 
B) data mining 
C) data harvesting 
D) scientific data archiving

Question 10

Which of the following stages of the market or site screening process involves an assessment of potential threat from substitute products?

Accepted Answer

A) identification of basic appeal of a product 
B) measurement of market or site potential 
C) assessment of the national business environment 
D) selection of the market or site

Question 11

An exhibition at which members of an industry showcase their latest products,study activities of rivals,and examine recent trends and opportunities is called a(n)________.

Accepted Answer

A) focus group 
B) trade show 
C) environmental survey 
D) field research

Question 12

While assessing the market potential of emerging markets,market consumption capacity is generally obtained through estimates of energy consumption.

Accepted Answer

A) True 
 B)False

Question 13

When creating a market-potential indicator for an emerging market,________ is estimated by determining a nation's volume of international trade as a percentage of GDP.

Accepted Answer

A) market receptivity 
B) market intensity 
C) market consumption capacity 
D) market size

Question 14

What are the factors managers consider when analyzing industrialized markets? Discuss why the comparability of data is a major challenge while conducting international research.

Accepted Answer

The answer of What are the factors managers consider when...

Question 15

Which of the following will most likely force international companies to cancel proposed investments?

Accepted Answer

A) low rates of inflation 
B) increasing budget deficits 
C) rising productivity levels 
D) an appreciating currency

Question 16

Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation.
-Which of the following would be most appropriate for conducting primary market research on attitudes,behaviors,and purchasing habits in Country B?

Accepted Answer

A) Internet-based research 
B) focus groups 
C) consumer panels 
D) data from trade agencies

Question 17

Explain why the availability of data is a challenge when conducting international research.How do interviews and focus groups help in the availability of data?

Accepted Answer

The answer of Explain why the availability of data is...

Question 18

The single greatest disadvantage of survey research is that it provides access to only a small amount of data in a single sweep.

Accepted Answer

A) True 
 B)False

Question 19

Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products,and she has narrowed her search to three markets.Country A is a developing country with a low literacy rate,Country B has a group-oriented culture,and Country C is a highly developed nation.
-Which of the following would be the least expensive method in terms of both time and money,for conducting a market research in Country C?

Accepted Answer

A) structured interviews 
B) surveys 
C) data from the Internet 
D) focus groups

Question 20

Research in which people record information in personal diaries on their attitudes,behaviors,or purchasing habits is called a ________.

Accepted Answer

A) survey 
B) focus group 
C) consumer panel 
D) literature review

Exam 12: Analyzing International Opportunities

Which of the following stages of the market or site screening process involves competitor analysis?

Interviews and focus groups are two main sources of secondary data that help managers make informed decisions.

The annual income considered below the poverty line in one country is the annual income of a middle-class family in another country.Which of the following difficulties associated with conducting international market research does this scenario illustrate?

A(n) ________ is an international trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international business opportunities.

Some researches consist of errors due to misinterpretations by foreign language interpreters.Which of the following difficulties associated with conducting international market research does this example signify?

The process of obtaining information that already exists within the company is called secondary market research.

A product's income-elasticity refers to the sensitivity of the price of a product relative to changes in the income of consumer population.

Developing a market-potential indicator for an emerging market is useful for a company planning on ________.

The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________.

Which of the following stages of the market or site screening process involves an assessment of potential threat from substitute products?

An exhibition at which members of an industry showcase their latest products,study activities of rivals,and examine recent trends and opportunities is called a(n) ________.

While assessing the market potential of emerging markets,market consumption capacity is generally obtained through estimates of energy consumption.

When creating a market-potential indicator for an emerging market,________ is estimated by determining a nation's volume of international trade as a percentage of GDP.

What are the factors managers consider when analyzing industrialized markets? Discuss why the comparability of data is a major challenge while conducting international research.

Which of the following will most likely force international companies to cancel proposed investments?

Explain why the availability of data is a challenge when conducting international research.How do interviews and focus groups help in the availability of data?

The single greatest disadvantage of survey research is that it provides access to only a small amount of data in a single sweep.

Research in which people record information in personal diaries on their attitudes,behaviors,or purchasing habits is called a ________.