A Center of Excellence Model

A center of excellence model:

A) pulls people with different kinds of expertise from across the organization to participate in social media planning.
B) assigns the social media responsibility to a discipline "silo" such as the marketing department.
C) introduces internal political issues relating to who in the company has primary responsibility for social media.
D) makes it more difficult to integrate social media applications with other marketing initiatives
E) All of the above

Correct Answer:

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