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A Fund-Raising Campaign for a College Sorority Might Be Based

Question 78

Multiple Choice

A fund-raising campaign for a college sorority might be based on a ________ of a Facebook page,a Twitter blast,and a Foursquare check-in competition at the local sorority house.


A) marketing mix
B) social media mix
C) SWOT analysis
D) stunt
E) creative brief

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