Herz and Von Clef (2001), Presented Odors with Both a Positive

Herz and von Clef (2001) , presented odors with both a positive label and a negative label, but examined the influence of which label was presented first.They found that ______.

A) the same odor with the same labels received a different pleasantness judgment depending on the order of the labeling
B) once an odor had been labeled unpleasant, it was always perceived as unpleasant
C) because the participants were already familiar with most of the odors, the labeling had no effect on their percepts
D) positive labels did not affect negative odors, but negative labels affected positive odors

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