Question 1

Which of the following represents an effective goal statement?

Accepted Answer

A)  Involve patients and families in planning health care. 
B)  To revise clinical guidelines for incontinence care from evidence within 6 months 
C)  Patients and families are partners first in care planning. 
D)  To acquire $4 million in additional funding within 12 months to support clinical education programs for dementia

Question 2

In assessing the internal environment,the strategic planning team at Pacific Hospital discovers that 90% of staff members have no idea what the current mission statement means.This is most likely related to:

Accepted Answer

A)  The level of abstraction inherent in mission statements. 
B)  Development of the statement by the administration team with no other staff involvement. 
C)  Outdated goals and objectives contained in the mission statement. 
D)  Failure to provide action statements within the mission statement.

Question 3

Nurses are valuable partners in marketing strategies because they:

Accepted Answer

A)  Are more likely than other members of the organization to use marketing tools. 
B)  Have a strong background in using evidence to support decisions. 
C)  Have close involvement with patients, who are the target group for marketing. 
D)  Constitute the largest staff group in most healthcare organizations.

Question 4

Benchmarks in the strategic marketing planning process are useful in:

Accepted Answer

A)  Establishing programs. 
B)  Setting targets. 
C)  Rewarding employees. 
D)  Measuring progress.

Question 5

The clinic nurse understands that the advantages of planning include:

Accepted Answer

A)  Assisting staff in critical thinking and improving decisions. 
B)  Orienting people to react instead of act. 
C)  Forcing managers to be cost-efficient and effective. 
D)  Focusing on activities, not results.

Exam 16: Strategic Planning, Goal-Setting, and Marketing

Which of the following represents an effective goal statement?

In assessing the internal environment,the strategic planning team at Pacific Hospital discovers that 90% of staff members have no idea what the current mission statement means.This is most likely related to:

Nurses are valuable partners in marketing strategies because they:

Benchmarks in the strategic marketing planning process are useful in:

The clinic nurse understands that the advantages of planning include: