Question 1

The flow of materials from suppliers to customers can be described as a supply network.

Accepted Answer

A) True 
 B)False

Question 2

Supply chain planning begins with ________.

Accepted Answer

A)  product demand planning and forecasting 
B)  product distribution planning and scheduling 
C)  production scheduling 
D)  inventory planning 
E)  safety stock planning

Question 3

Using enterprise marketing management (EMM)tools can help integrate various promotional campaigns such that the right messages are sent to the right people through the right channels.

Accepted Answer

A) True 
 B)False

Question 4

________ customer relationship management (CRM)systems help to create mass e-mail marketing campaigns wherein each consumer receives an individualized e-mail based on their prior purchase history.

Accepted Answer

A)  Structured 
B)  Operational 
C)  Analytical 
D)  Integrated 
E)  Collaborative

Question 5

Lee's department store uses the every day low prices strategy.This strategy hinges upon the store's ability to obtain consumer goods at the cheapest possible price and passes these savings on to consumers.Lee's store also developed its own distribution network for supplying its retail outlets with consumer goods.This distribution network allowed them to cut out external suppliers and middlemen thereby driving down business costs further.This implies that the competitive strategy used by this store would most likely focus on ________.

Accepted Answer

A)  supply chain efficiency 
B)  supply chain visibility 
C)  supply chain effectiveness 
D)  supply chain sustainability 
E)  supply chain logistics

Question 6

Customer relationship management systems collect data that can be mined to discover the next product line extension that consumers covet.

Accepted Answer

A) True 
 B)False

Question 7

Electronic Data Interchange (EDI)refers to computer-computer communication without any human intervention.

Accepted Answer

A) True 
 B)False

Question 8

One major problem affecting supply chains are ripple effects referred to as the ________ effect.

Accepted Answer

A)  backflush 
B)  multiplier 
C)  bullwhip 
D)  incremental 
E)  stockwhip

Question 9

Which of the following is an example of supply chain efficiency?

Accepted Answer

A)  Aubrey Express, a consultancy, focuses on providing superior service to its clients. 
B)  Fyroff, an automobile manufacturing company, has high spare parts availability. 
C)  Glassico, a soft drink manufacturing company, introduces a new soft drink flavor. 
D)  Timeplz, a watch manufacturing company, positions itself as a prestige brand. 
E)  Xenthix, an electronics company,sources its raw materials in ways that keep its costs low.

Question 10

________ tools help a company in the execution of the customer relationship management (CRM)strategy by improving the management of promotional campaigns.

Accepted Answer

A)  Business intelligence 
B)  Sales force automation 
C)  Enterprise marketing management 
D)  Customer interaction center 
E)  Execution management

Question 11

One major problem affecting supply chains are ripple effects referred to as the multiplier effect.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is the main objective of information systems that focuses on improving supply chains?

Accepted Answer

A)  discouraging vendor-managed inventory systems 
B)  accelerating product development and innovation 
C)  discouraging sustainable production processes 
D)  decentralizing the organizations 
E)  encouraging the bullwhip effect

Question 13

The efficiency of a supply chain management (SCM)system is independent of the data entered into it.

Accepted Answer

A) True 
 B)False

Question 14

Distribution planning leads to the development of the overall ________ plan.

Accepted Answer

A)  production 
B)  safety stock 
C)  manufacturing 
D)  transportation 
E)  security

Question 15

Organizations that effectively utilize ________ can more easily customize marketing campaigns from the segment level to even the individual customer.

Accepted Answer

A)  operational customer relationship management (CRM) 
B)  integrated customer relationship management (CRM) 
C)  analytical customer relationship management (CRM) 
D)  collaborative design automation 
E)  sales force automation

Question 16

The only drawback of Extensible Markup Language (XML)is that it is not customizable.

Accepted Answer

A) True 
 B)False

Question 17

________ is a standard for exchanging structured information over the Web.

Accepted Answer

A)  Extensible Markup Language 
B)  JavaScript 
C)  MySQL 
D)  Active Server Pages 
E)  Unified Modeling Language

Question 18

________ can be used just about anywhere a unique identification system might be needed,such as on clothing,pets,cars,keys,missiles,or manufactured parts.

Accepted Answer

A)  Hypertext Markup Language (HTML) tags 
B)  Radio frequency identification (RFI
D)  tags 
C)  Spintronics 
D)  XML tags 
E)  High capacity color barcodes

Question 19

Inventory and safety stock planning ________.

Accepted Answer

A)  leads to the development of the overall demand forecast 
B)  focuses on the coordination of all activities needed to create a product or service 
C)  leads to the development of a sourcing plan 
D)  focuses on delivering products or services to consumers as well as warehousing 
E)  leads to the development of a transportation schedule

Question 20

Briefly describe analytical customer relationship management (CRM)systems.

Accepted Answer

The answer of Briefly describe analytical customer relationship management (CRM)systems....

Exam 8: Strengthening Business-To-Business Relationships Via Supply Chain and Customer Relationship Management

The flow of materials from suppliers to customers can be described as a supply network.

Supply chain planning begins with ________.

Using enterprise marketing management (EMM)tools can help integrate various promotional campaigns such that the right messages are sent to the right people through the right channels.

________ customer relationship management (CRM) systems help to create mass e-mail marketing campaigns wherein each consumer receives an individualized e-mail based on their prior purchase history.

Customer relationship management systems collect data that can be mined to discover the next product line extension that consumers covet.

Electronic Data Interchange (EDI)refers to computer-computer communication without any human intervention.

One major problem affecting supply chains are ripple effects referred to as the ________ effect.

Which of the following is an example of supply chain efficiency?

________ tools help a company in the execution of the customer relationship management (CRM) strategy by improving the management of promotional campaigns.

One major problem affecting supply chains are ripple effects referred to as the multiplier effect.

Which of the following is the main objective of information systems that focuses on improving supply chains?

The efficiency of a supply chain management (SCM)system is independent of the data entered into it.

Distribution planning leads to the development of the overall ________ plan.

Organizations that effectively utilize ________ can more easily customize marketing campaigns from the segment level to even the individual customer.

The only drawback of Extensible Markup Language (XML)is that it is not customizable.

________ is a standard for exchanging structured information over the Web.

________ can be used just about anywhere a unique identification system might be needed,such as on clothing,pets,cars,keys,missiles,or manufactured parts.

Inventory and safety stock planning ________.

Briefly describe analytical customer relationship management (CRM)systems.