Question 1

________ refers to systems that automate requests,complaints,product returns,and information requests.

Accepted Answer

A)  Data warehouse 
B)  Enterprise marketing management 
C)  Customer service and support 
D)  Execution management 
E)  Sales force automation

Question 2

Production scheduling leads to the development of a sourcing plan.

Accepted Answer

A) True 
 B)False

Question 3

The ability to track products as they move through the supply chain and to foresee external events is a characteristic of ________.

Accepted Answer

A)  supply chain visibility 
B)  supply chain sustainability 
C)  supply chain analytics 
D)  supply network collaboration 
E)  supply chain risk management

Question 4

________ allow(s)designers of Web documents to create their own customized tags,enabling the definition,transmission,validation,and interpretation of data between applications and between organizations.

Accepted Answer

A)  MySQL 
B)  Active Server Pages 
C)  Extensible Markup Language 
D)  Perl 
E)  Unified Modeling Language

Question 5

Which of the following examples explains the improved planning benefit of using a customer relationship management (CRM)system?

Accepted Answer

A)  enabling improved record keeping and efficient methods of capturing customer complaints that help to identify problems faster 
B)  learning how each customer defines product and service quality so that customized product, pricing, and services can be designed or developed collaboratively 
C)  providing mechanisms for managing and scheduling sales follow-ups to assess satisfaction, repurchase probabilities, time frames, and frequencies 
D)  tracking customer behavior over time that helps to identify future opportunities for product and service offerings 
E)  providing integrated information that removes information handoffs thereby speeding both sales and support processes

Question 6

List some of the enterprise-wide changes a successful customer relationship management (CRM)strategy must include.

Accepted Answer

The answer of List some of the enterprise-wide changes a...

Question 7

________ refers to the use of key performance indicators to monitor performance of the entire supply chain,including sourcing,planning,production,and distribution.

Accepted Answer

A)  Supply chain integration 
B)  Supply chain optimization 
C)  Supply chain strategy 
D)  Supply chain visibility 
E)  Supply chain analytics

Question 8

Which of the following portrays the improved product development benefit of a customer relationship management (CRM)system?

Accepted Answer

A)  learning how each customer defines product and service quality so that customized product, pricing, and services can be designed or developed collaboratively 
B)  providing product information, sales status, support information, issue tracking, and so on 
C)  providing integrated information that removes information handoffs thereby speeding both sales and support processes 
D)  enabling improved record keeping and efficient methods of capturing customer complaints that help to identify problems faster 
E)  tracking customer behavior over time that helps to identify future opportunities for product and service offerings

Question 9

MaXoSteel Inc.has been supplying steel to Agis Corp.,a well-known car manufacturer,for the past three years.Concerned employees at MaXoSteel can directly access Agis' inventory and sales information via electronic data interchange.This allows MaXoSteel to monitor Agis' inventory levels on a real-time basis.The system has worked well for both companies so far and there has never been any delay in the supply of steel.Which of the following steps,if taken by Agis,would most strengthen its supply chain strategy?

Accepted Answer

A)  Agis Corp.'s management decides to take strong measures for increasing its safety stock of all raw materials. 
B)  Agis takes measures to add wholesalers and retailers into its supply chain. 
C)  Agis wants to purchase MaxSteel in order to reduce dependency. 
D)  Agis takes measures to directly contact the consumers by removing wholesalers and retailers from its supply chain. 
E)  Agis takes measures to ensure that the information shared with MaxSteel is not shared with outsiders.

Question 10

Analytical customer relationship management (CRM)analyzes customer behavior and thus provides the business intelligence necessary to identify new opportunities and to provide superior customer service.

Accepted Answer

A) True 
 B)False

Question 11

Supply chain efficiency is the extent to which a company's supply chain is focusing on maximizing customer service regardless of procurement,production,and transportation costs.

Accepted Answer

A) True 
 B)False

Question 12

________ is the process of identifying and assessing the volume and sentiment of what is being said about a company,individual,product,or brand.

Accepted Answer

A)  Social media monitoring 
B)  Visual analytics 
C)  Digital radiography 
D)  Digital marketing 
E)  Social bookmarking

Question 13

Which of the following statements about radio frequency identification (RFID)passive tags is true?

Accepted Answer

A)  They are small and relatively inexpensive. 
B)  They have a range up to 300 feet or more. 
C)  They cost more than active tags. 
D)  They have an internal battery source. 
E)  They typically cost about $10.

Question 14

________ systems facilitate the sharing of information across the various departments of an organization in order to increase customer satisfaction and loyalty.

Accepted Answer

A)  Collaborative customer relationship management (CRM) 
B)  Data warehousing 
C)  Operational customer relationship management (CRM) 
D)  Analytical customer relationship management (CRM) 
E)  Data mining

Question 15

A(n)________ is a label that is inserted into an XML document in order to specify how the data contained in the document or a portion of the document should be interpreted and/or used.

Accepted Answer

A)  Extensible Markup Language (XML) tag 
B)  Extensible Markup Language (XML) query 
C)  Extensible Markup Language (XML) Unicode 
D)  Hypertext Markup Language (HTML) attribute 
E)  Hypertext Markup Language (HTML) font

Question 16

Which of the following statements is true about radio frequency identification (RFID)systems?

Accepted Answer

A)  RFID scanning can be done at greater distances than bar code scanning. 
B)  RFID information is readable depending on the entity's position. 
C)  RFID tags contain less information than bar codes. 
D)  All RFID tags are small and relatively inexpensive. 
E)  RFID requires time-consuming hand scanning.

Question 17

Compare and contrast vendor-managed inventory (VMI)model and traditional inventory model.List the benefits of the VMI model.

Accepted Answer

The answer of Compare and contrast vendor-managed inventory (VMI)model and...

Question 18

________ involves the development of various resource plans to support the efficient and effective production of goods and services.

Accepted Answer

A)  Requirement planning 
B)  Supply chain analytics 
C)  Requirement execution 
D)  Supply chain networking 
E)  Supply chain planning

Question 19

Supply chain management is primarily used to optimize business processes within the organization.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements about vendor-managed inventory (VMI)is true?

Accepted Answer

A)  To make VMI possible, the manufacturer must maintain large inventories of supplies, parts, warehousing resources, and extra workers to meet production contingencies. 
B)  Manufacturers using the VMI business model manage the inventories themselves and send out requests for additional items to the vendors as needed. 
C)  Companies using this strategy try to optimize their ordering quantities such that parts or raw material arrive just when they are needed for production. 
D)  To make VMI possible, the manufacturer allows the supplier to monitor stock levels and ongoing sales data. 
E)  Retailers using this strategy allow suppliers to maintain ownership of inventory within their warehouses or stores until items are scanned at the point of sale.

Exam 8: Strengthening Business-To-Business Relationships Via Supply Chain and Customer Relationship Management

________ refers to systems that automate requests,complaints,product returns,and information requests.

Production scheduling leads to the development of a sourcing plan.

The ability to track products as they move through the supply chain and to foresee external events is a characteristic of ________.

________ allow(s) designers of Web documents to create their own customized tags,enabling the definition,transmission,validation,and interpretation of data between applications and between organizations.

Which of the following examples explains the improved planning benefit of using a customer relationship management (CRM) system?

List some of the enterprise-wide changes a successful customer relationship management (CRM)strategy must include.

________ refers to the use of key performance indicators to monitor performance of the entire supply chain,including sourcing,planning,production,and distribution.

Which of the following portrays the improved product development benefit of a customer relationship management (CRM) system?

Analytical customer relationship management (CRM)analyzes customer behavior and thus provides the business intelligence necessary to identify new opportunities and to provide superior customer service.

Supply chain efficiency is the extent to which a company's supply chain is focusing on maximizing customer service regardless of procurement,production,and transportation costs.

________ is the process of identifying and assessing the volume and sentiment of what is being said about a company,individual,product,or brand.

Which of the following statements about radio frequency identification (RFID) passive tags is true?

________ systems facilitate the sharing of information across the various departments of an organization in order to increase customer satisfaction and loyalty.

A(n) ________ is a label that is inserted into an XML document in order to specify how the data contained in the document or a portion of the document should be interpreted and/or used.

Which of the following statements is true about radio frequency identification (RFID) systems?

Compare and contrast vendor-managed inventory (VMI)model and traditional inventory model.List the benefits of the VMI model.

________ involves the development of various resource plans to support the efficient and effective production of goods and services.

Supply chain management is primarily used to optimize business processes within the organization.

Which of the following statements about vendor-managed inventory (VMI) is true?