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Panascope Manufactures High-Definition TVs (HDTVs)

Question 1

Multiple Choice

Panascope manufactures high-definition TVs (HDTVs) .It costs Panascope $1,500 to produce one HDTV.Panascope,planning to "make hay while the sun shines" has priced its HDTVs at $12,000.This is an example of which pricing strategy?


A) penetration pricing
B) life-cycle pricing
C) price skimming
D) pioneer price

Correct Answer:

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