Question 1

Anne is a 24-year-old lady who just got a divorce. She frequently goes on shopping sprees to divert her thoughts. She feels the need to buy new products and experiences a sense of pleasure when she uses them. Anne claims that it helps her cope with her current emotional state. In the context of consumer problem behavior, which of the following does Anne demonstrate?

Accepted Answer

A)  Impulsive shopping 
B)  Window shopping 
C)  Passive consumption 
D)  Compulsive buying

Question 2

The foot-in-the-door selling technique is based on _____.

Accepted Answer

A)  belief congruence theory 
B)  self-perception theory 
C)  expectation theory 
D)  equity theory

Question 3

Consumers who engage in retail borrowing decrease product costs.

Accepted Answer

A) True 
 B)False

Question 4

The practice of managing and intentionally setting discontinue dates for products is known as price gouging.

Accepted Answer

A) True 
 B)False

Question 5

Yin invited her friend Nina home for tea. While Yin was serving tea, Nina noticed that she was pouring it in such a way that the spout of the teapot was not pointed directly at Nina. Yin did this because the act of pointing the spout of a teapot at the person being served is considered impolite in her culture. Nina believes that it is a good gesture and it makes a guest feel respected. In the context of components of moral beliefs, which of the following does Nina's acceptability of Yin's behavior demonstrate?

Accepted Answer

A)  Rationalism 
B)  Contractualism 
C)  Relativism 
D)  Utilitarianism

Question 6

List any seven ways to improve marketing ethics.

Accepted Answer

The answer of List any seven ways to improve marketing...

Question 7

Theodore Levitt's article "Marketing Myopia" brought about a new perspective that argued that businesses should define themselves in terms of the products that they make rather than in terms of the consumer needs they satisfy.

Accepted Answer

A) True 
 B)False

Question 8

Compulsive shoppers tend to focus on the mental highs associated with "the hunt," whereas compulsive buyers feel the need to buy.

Accepted Answer

A) True 
 B)False

Question 9

Taking nude photos of oneself and sending them to another person via cell phone is called _____.

Accepted Answer

A)  sexting 
B)  leeting 
C)  hosting 
D)  posing

Question 10

Lisa met with an accident while driving her brand new car. She was heavily bruised and sustained a fracture. The impact of the accident was huge because the airbag in the car failed to deploy. Lisa filed a lawsuit against the car manufacturer and got $10 million for her medical care and damages incurred. In this scenario, the car manufacturer paid Lisa _____.

Accepted Answer

A)  punitive damages 
B)  compensatory damages 
C)  nominal damages 
D)  contemptuous damages

Question 11

In consumer behavior, _____ refer to convictions about the perceived ethicality of behaviors.

Accepted Answer

A)  differential associations 
B)  moral beliefs 
C)  teleological evaluations 
D)  ethical investments

Question 12

Identify a consumer problem behavior.

Accepted Answer

A)  Illegitimate complaining 
B)  Compulsive shopping 
C)  Product misuse 
D)  Abusive behavior

Question 13

Briefly explain planned obsolescence.

Accepted Answer

The answer of Briefly explain planned obsolescence....

Question 14

Public criticism of marketing strategies tends to be most intense when a marketer targets vulnerable consumer groups with harmful products.

Accepted Answer

A) True 
 B)False

Question 15

NeoGen Cell Phones had introduced a sleek cell phone two years ago. After gaining immense profit from this model, the company decides to discontinue the model and introduce a better version. However, many customers express their dissatisfaction over the decision of NeoGen as it is very user friendly. In this scenario, NeoGen Cell Phones's decision demonstrates _____.

Accepted Answer

A)  forward compatibility 
B)  deceptive advertising 
C)  market penetration 
D)  planned obsolescence

Question 16

The Consumer Bill of Rights includes the right to:

Accepted Answer

A)  discontinue a product in the market. 
B)  fix the price of a commodity. 
C)  bargain over the price of a commodity. 
D)  redress and to be heard.

Question 17

The "I'm working for you!" selling technique relies on _____.

Accepted Answer

A)  belief congruence theory 
B)  self-perception theory 
C)  balance theory 
D)  equity theory

Question 18

Morals are personal standards and beliefs that are used to guide individual action.

Accepted Answer

A) True 
 B)False

Question 19

Gerald buys a new beard trimmer. However, once he starts using it, he finds out that the trimmer has no settings to adjust the length of beard he wants to trim. Unsatisfied with the product, he considers returning it. Gerald decides that he would return the trimmer and buy another one that suits his requirement. In this scenario, which of the following types of ethical evaluation does Gerald demonstrate?

Accepted Answer

A)  Retrospective evaluation 
B)  Deontological evaluation 
C)  Analogical evaluation 
D)  Teleological evaluation

Question 20

Which of the following is an example of consumer misbehavior?

Accepted Answer

A)  Overeating 
B)  Problem gambling 
C)  Compulsive shopping 
D)  Cyberbullying

Exam 16: Consumer and Marketing Misbehavior

The foot-in-the-door selling technique is based on _____.

Consumers who engage in retail borrowing decrease product costs.

The practice of managing and intentionally setting discontinue dates for products is known as price gouging.

List any seven ways to improve marketing ethics.

Theodore Levitt's article "Marketing Myopia" brought about a new perspective that argued that businesses should define themselves in terms of the products that they make rather than in terms of the consumer needs they satisfy.

Compulsive shoppers tend to focus on the mental highs associated with "the hunt," whereas compulsive buyers feel the need to buy.

Taking nude photos of oneself and sending them to another person via cell phone is called _____.

In consumer behavior, _____ refer to convictions about the perceived ethicality of behaviors.

Identify a consumer problem behavior.

Briefly explain planned obsolescence.

Public criticism of marketing strategies tends to be most intense when a marketer targets vulnerable consumer groups with harmful products.

The Consumer Bill of Rights includes the right to:

The "I'm working for you!" selling technique relies on _____.

Morals are personal standards and beliefs that are used to guide individual action.

Which of the following is an example of consumer misbehavior?