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Using Both Forms Provides the Hard Numbers That CFOs (Chief

Question 32

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Using both forms provides the hard numbers that CFOs (chief financial officers) require to fund investments in social media strategy while also valuing the soft benefits of social media such as stories,buzz,and image.This is an example of which of the following?


A) Activity metrics.
B) Viewthroughs.
C) Return metrics.
D) Clickthroughs.
E) Interaction metrics.

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