Which Model Is Exemplified If We Estimate That Dunkin' Donuts

Which model is exemplified if we estimate that Dunkin' Donuts earns $500,000 in gross revenue due to its Twitter presence,at a cost of $100,000 in time investment,the ROI for the microblogging activity is 400%?

A) The return on investment model.
B) The return on impressions model.
C) The return on social media impact model.
D) The return on target influence model.
E) The return on earned media model.

Correct Answer:

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