Question 1

Which of the following is an income-elastic product?

Accepted Answer

A) food 
B) utilities 
C) jewelry 
D) beverages

Question 2

The process of obtaining information that already exists within the company is called secondary market research.

Accepted Answer

A) True 
 B)False

Question 3

Products made in emerging countries tend to be evaluated more positively than those from relatively more developed countries.

Accepted Answer

A) True 
 B)False

Question 4

Explain why the availability of data is a challenge when conducting international research.How do interviews and focus groups help in the availability of data?

Accepted Answer

The answer of Explain why the availability of data is...

Question 5

Collection and analysis of information used to assist managers in making informed decisions is known as ________.

Accepted Answer

A) social stratification 
B) market research 
C) organizational identification 
D) entrepreneurship

Question 6

Which of the following will most likely force international companies to cancel proposed investments?

Accepted Answer

A) low rates of inflation 
B) increasing budget deficits 
C) rising productivity levels 
D) an appreciating currency

Question 7

When creating a market-potential indicator for an emerging market,________ is estimated by determining a nation's volume of international trade as a percentage of GDP.

Accepted Answer

A) market receptivity 
B) market intensity 
C) market consumption capacity 
D) market size

Question 8

When developing a market-potential indicator for an emerging market,market growth rate is typically estimated from the ________.

Accepted Answer

A) per capita private consumption 
B) GDP 
C) total population 
D) percentage of a market's population in the middle class

Question 9

Volatile currency values make it easier for firms to predict future earnings accurately in terms of the home-country currency.

Accepted Answer

A) True 
 B)False

Question 10

In countries with high illiteracy rates,a(n)________ should not be used to collect information.

Accepted Answer

A) personal interview 
B) written survey 
C) focus group 
D) field research

Question 11

An exhibition at which members of an industry showcase their latest products,study activities of rivals,and examine recent trends and opportunities is called a(n)________.

Accepted Answer

A) focus group 
B) trade show 
C) environmental survey 
D) field research

Question 12

The annual income considered below the poverty line in one country is the annual income of a middle-class family in another country.Which of the following difficulties associated with conducting international market research does this scenario illustrate?

Accepted Answer

A) availability of data 
B) protection of data 
C) marketability of data 
D) comparability of data

Question 13

Which of the following government regulations or actions would indicate that a government is quite receptive to international trade and investment?

Accepted Answer

A) creating investment barriers to ensure domestic control of an industry 
B) requiring companies to divulge proprietary secrets 
C) allowing companies to remove profits earned in the domestic market 
D) barring companies entirely from certain sectors of the domestic economy

Question 14

Companies usually create a single marketing plan to be used in all markets in which they sell their products.

Accepted Answer

A) True 
 B)False

Question 15

________ cannot indicate how individuals feel about a company or its product.

Accepted Answer

A) Surveys 
B) Industry data 
C) Consumer panels 
D) Interviews

Question 16

Which of the following is a source of secondary data for conducting international market research?

Accepted Answer

A) surveys 
B) interviews 
C) focus groups 
D) trade associations

Question 17

Some researches consist of errors due to misinterpretations by foreign language interpreters.Which of the following difficulties associated with conducting international market research does this example signify?

Accepted Answer

A) protection of data 
B) availability of data 
C) cultural differences 
D) political differences

Question 18

When developing a market-potential indicator for an emerging market,market intensity is typically estimated from the ________.

Accepted Answer

A) per capita private consumption 
B) GDP 
C) total population 
D) percentage of a market's population in the middle class

Question 19

Research in which people record information in personal diaries on their attitudes,behaviors,or purchasing habits is called a ________.

Accepted Answer

A) survey 
B) focus group 
C) consumer panel 
D) literature review

Question 20

Which of the following steps should occur in the screening process for potential markets after the basic demand for a product has been identified?

Accepted Answer

A) assessment of the national business environment 
B) selection of the market or site 
C) measurement of the market or site potential 
D) assessment of climate suitability

Exam 12: Analyzing International Opportunities

Which of the following is an income-elastic product?

The process of obtaining information that already exists within the company is called secondary market research.

Products made in emerging countries tend to be evaluated more positively than those from relatively more developed countries.

Explain why the availability of data is a challenge when conducting international research.How do interviews and focus groups help in the availability of data?

Collection and analysis of information used to assist managers in making informed decisions is known as ________.

Which of the following will most likely force international companies to cancel proposed investments?

When creating a market-potential indicator for an emerging market,________ is estimated by determining a nation's volume of international trade as a percentage of GDP.

When developing a market-potential indicator for an emerging market,market growth rate is typically estimated from the ________.

Volatile currency values make it easier for firms to predict future earnings accurately in terms of the home-country currency.

In countries with high illiteracy rates,a(n) ________ should not be used to collect information.

An exhibition at which members of an industry showcase their latest products,study activities of rivals,and examine recent trends and opportunities is called a(n) ________.

The annual income considered below the poverty line in one country is the annual income of a middle-class family in another country.Which of the following difficulties associated with conducting international market research does this scenario illustrate?

Which of the following government regulations or actions would indicate that a government is quite receptive to international trade and investment?

Companies usually create a single marketing plan to be used in all markets in which they sell their products.

________ cannot indicate how individuals feel about a company or its product.

Which of the following is a source of secondary data for conducting international market research?

Some researches consist of errors due to misinterpretations by foreign language interpreters.Which of the following difficulties associated with conducting international market research does this example signify?

When developing a market-potential indicator for an emerging market,market intensity is typically estimated from the ________.

Research in which people record information in personal diaries on their attitudes,behaviors,or purchasing habits is called a ________.

Which of the following steps should occur in the screening process for potential markets after the basic demand for a product has been identified?