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Ace IncIs a Company That Sells Clothes

Question 73

Multiple Choice

Ace Inc.is a company that sells clothes.It has two brand names, Ace 1 and Ace Kid.Each of these brands caters to the needs of two dissimilar market segments.There are varied strategies and products for the dissimilar groups.In this case, which targeting strategy is the company using?


A) Differentiated
B) Specialized
C) Homogenous
D) Undifferentiated
E) Generalized

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