A Toothpaste Manufacturer Segments Its Target Population Based on the Four

A toothpaste manufacturer segments its target population based on the four characteristics of toothpaste that it believes a customer requires: economic worth, medicinal value, cosmetic value, and taste.In this case, the segmentation approach used by the manufacturer is:

A) geographic segmentation.
B) benefit segmentation.
C) demographic segmentation.
D) loyalty segmentation.
E) occasion segmentation.

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