Question 1

Tracking and analyzing page views, visitor counts, downloads, video plays, etc.are associated with:

Accepted Answer

A) advertising analytics. 
B) mobile analytics. 
C) content analytics. 
D) social analytics. 
E) conversion analytics.

Question 2

Which of the following is true of personal blogs?

Accepted Answer

A) Marketers have a higher degree of control over the content of personal blogs as compared to professional blogs. 
B) Personal blogs are written by people who receive products or remuneration from firms as appreciation for their efforts and reviews. 
C) These blogs are used by firms to excite their customers with offers and deals on products and services. 
D) Personal blogs are useful for monitoring what is going on in the marketplace and for responding to customer complaints or compliments. 
E) These blogs are platforms where experts review products and share their recommendations of a product or service.

Question 3

Which of the following would be most useful for the company to regularly update its customers on messages that it would like to convey to its customers about its products, services, promotional deals, and the success achieved by the company?

Accepted Answer

A) Flickr 
B) Corporate blog 
C) LinkedIn 
D) YouTube 
E) Picasa

Question 4

Compare and contrast social network sites, media-sharing sites, and thought-sharing sites.Provide at least one example for each.

Accepted Answer

The answer of Compare and contrast social network sites, media-sharing...

Question 5

The total number of requests for a web page is referred to as page views.

Accepted Answer

A) True 
 B)False

Question 6

A restaurant chain has hired Patrick as its new marketing manager to implement the restaurant's new marketing strategies. The restaurant looks to expand its customer base and retain its customers in the face of competition from other restaurants. The restaurant also offers home-delivery service at additional charges. Building a strong relationship with its customers and improving sales are priorities among the objectives of the restaurant chain.
-Which of the following websites would help Patrick identify and target potential customers accurately, reach out to the maximum number of people in a short time, and excite them with promotional deals and offers on the foods offered?

Accepted Answer

A) Twitpic 
B) YouTube 
C) Flickr 
D) Picasa 
E) Facebook

Question 7

Being active in which of the following sites would help the firm gain visibility and find potential clients by using all the features offered by the site effectively?

Accepted Answer

A) Twitpic 
B) YouTube 
C) Flickr 
D) Picasa 
E) Facebook

Question 8

Which of the following is a thought-sharing site?

Accepted Answer

A) YouTube 
B) Twitter 
C) Flicker 
D) Vine 
E) LinkedIn

Question 9

Mark joined as the marketing manager of a new IT firm. The first major objective of the firm is to gain visibility and establish its presence in the market. It also plans to recruit about 300 employees for various positions at various levels within a period of one year.
-Which of the following websites would be most useful for Mark to find new employees for the company?

Accepted Answer

A) Google+ 
B) Twitter 
C) LinkedIn 
D) YouTube 
E) Picasa

Question 10

Which of the following metrics or measures is used to determine the amount of traffic using a site?

Accepted Answer

A) Hits 
B) Bounce rate 
C) Click paths 
D) Conversion rates 
E) Keyword analysis

Question 11

Liveroze Inc. is an online bookstore that is to be launched soon. The store would sell all genres of books at reasonable costs. Liz, the owner of the bookstore, wishes to make the best use of social media to attract book lovers across the world. She aims to make Liveroze Inc. the best and most-preferred online bookstore.
-Which of the following websites would help Liz target potential customers accurately and help her reach out to the maximum number of people in a short time?

Accepted Answer

A) Twitpic 
B) LinkedIn 
C) Flickr 
D) Picasa 
E) Facebook

Question 12

Which of the following enables customers to scan a product in a store and instantly compare the costs of the product online to see whether a better deal is available?

Accepted Answer

A) Price check apps 
B) Location apps 
C) Fashion apps 
D) Cost estimation apps 
E) Best deal apps

Question 13

Many customers download and play games such as Candy Crush on their mobile.The games are likely to satisfy ______

Accepted Answer

A) Customers need to socialize 
B) Customers need to shop 
C) Customers need to discover 
D) Customers need to play 
E) Customers need for "me time"

Question 14

Which of the following websites would be the least effective choice to advertise their website and popularize it among students?

Accepted Answer

A) Facebook 
B) Twitter 
C) YouTube 
D) Picasa 
E) Google+

Question 15

Facebook is primarily a:

Accepted Answer

A) social networking site. 
B) video-sharing site. 
C) photo site. 
D) microblog. 
E) corporate blog.

Question 16

Differentiate between paid, owned, and earned media.Provide at least one example for each.

Accepted Answer

The answer of Differentiate between paid, owned, and earned media.Provide...

Question 17

Explain five primarily customers' needs that mobile applications could satisfy.Provide one example for each.

Accepted Answer

The answer of Explain five primarily customers' needs that mobile...

Question 18

Mobile analytics are most likely to be useful in:

Accepted Answer

A) understanding what's popular and what's not on a firm's website. 
B) tracking which ads direct people to a firm's app. 
C) tracking effectiveness of social media programs. 
D) tracking the effectiveness of social, mobile, search and display ads. 
E) measuring sales, downloads, or other actions important to a firm.

Question 19

Extended network is a metric that helps assess social media effectiveness.

Accepted Answer