Question 1

Once the explicit rules and implicit understandings that govern all the transactions of a firm are in place, there must be:

Accepted Answer

A) a system of controls that rewards appropriate behaviour and punishes inappropriate behaviour. 
B) a discussion on the necessity of following ethical practices in business. 
C) weekly reminder seminars to enforce guidelines. 
D) commitment from customers to accept these rules. 
E) cooperation from competitors to avoid conflicting outcomes.

Question 2

Which of the following terms best describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders?

Accepted Answer

A) Marketing ethics 
B) Consumerism 
C) Accuracy of representation 
D) Corporate social responsibility 
E) Locational privacy

Question 3

During the implementation phase, in what way might sourcing decisions be a problem area for firms?

Accepted Answer

The answer of During the implementation phase, in what way...

Question 4

Consumerism is a(n):

Accepted Answer

A) movement created by industry intended to increase its ethical image. 
B) movement created by marketers aimed at encouraging consumers to practice ethical purchase behaviour. 
C) policy that supports the use of patents, copyrights, and trademarks to protect intellectual property. 
D) social movement aimed at protecting consumers from business practices that infringe upon their rights. 
E) idea which promotes ethnocentric views that make another country's products "out-group" products.

Question 5

It is possible to have more than one right answer to ethical dilemmas.

Accepted Answer

A) True 
 B)False

Question 6

Identify the two factors that have driven the trend toward greater corporate social responsibility in Canada.

Accepted Answer

The answer of Identify the two factors that have driven...

Question 7

Using profit as the sole guideline for corporate action is the primary purpose of a business.

Accepted Answer

A) True 
 B)False

Question 8

By hiring a team to investigate and report working and environmental conditions at its offshore contract manufacturing facility, SharpCut Knives Inc.has addressed the ethical question concerning whether the firm:

Accepted Answer

A) should modify its systems used in the control phase according to changes in the external environment. 
B) is responsible for ensuring workers are treated fairly and paid a living wage. 
C) is choosing the suitable marketing strategy for its target market. 
D) must allocate more resources to the existing market or to more important social needs. 
E) needs to include ethical precepts for shaping the organization in its mission statement.

Question 9

Trends, a marketing research firm, conducts a survey without telling the respondents about the real purpose of the survey.Trends has failed in:

Accepted Answer

A) identifying the ethical concerns in its action. 
B) locating the appropriate target segment. 
C) gathering information and identifying stakeholders. 
D) brainstorming and evaluating alternatives. 
E) choosing a course of action.

Question 10

Locating production facilities in foreign countries to take advantage of low-cost labour is most likely to raise the ethical question of whether a firm:

Accepted Answer

A) should modify its systems used in the control phase according to changes in the external environment. 
B) is responsible for ensuring that its workers are treated fairly and paid a living wage. 
C) is choosing the suitable marketing strategy for its target segment. 
D) must allocate resources to the target market or to more important social needs. 
E) needs to include ethical precepts for shaping the organization in its mission statement.

Question 11

What do companies earn from acting in a socially desirable manner?

Accepted Answer

The answer of What do companies earn from acting in...

Question 12

Which of the following refers to a branch of ethical study that examines ethical rules and principles within a commercial context?

Accepted Answer

A) Business ethics 
B) Ethical climate 
C) Corporate social responsibility 
D) Consumerism 
E) Moral mentor metric

Question 13

Explain the process of choosing a course of action in ethical decision making in a firm.Provide one example.

Accepted Answer

The answer of Explain the process of choosing a course...

Question 14

The first step in ethical decision making is identifying the shareholders and gathering information.

Accepted Answer

A) True 
 B)False

Question 15

Max, the branch manager of Money Tree Bank, has received an email from a customer stating that a huge fee has been charged for his account and that he was not aware of such a charge when he opened the account.Max sends a reply expressing the bank's commitment to ethical practices and assures the customer that such events would not be repeated.Which of the following is most likely to be Max's next step to sort the issue?

Accepted Answer

A) Assessing whether the organization has a strong ethical climate 
B) Examining the existing explicit rules governing the firm's transactions 
C) Creating a new code of ethics to match similar customer complaints in the future 
D) Determining what reward is appropriate for the staff member who generated the fees 
E) Making changes in the current code of ethics to match the overcharging behaviour

Question 16

In which step of ethical decision making is it crucial for the management of a firm to investigate any potential issues associated with the various options available?

Accepted Answer

A) Identifying issues 
B) Promoting the firm's corporate social responsibility efforts 
C) Gathering information and identifying stakeholders 
D) Brainstorming and evaluating alternatives 
E) Choosing a course of action

Question 17

During which phase of the strategic marketing plan would a firm address whether its employees have acted ethically in accordance with the firm's ethical values?

Accepted Answer

A) Planning 
B) Implementation 
C) Control 
D) Initiation 
E) Design

Question 18

Which of the following is true about CSR programs?

Accepted Answer

A) Employees ethical behaviour precede corporate social responsibility 
B) Companies should be socially responsible so that their employees act ethically 
C) Employees will always act unethically regardless of companies corporate social responsibility programs. 
D) Corporate social responsibility and business ethics are two different concepts.A company can be socially responsible and makes unethical practices at the same time. 
E) Corporate social responsibility and ethics are the same concept.A CSR company is ethical as well.

Question 19

When companies embrace corporate social responsibility, their appeal is limited to their shareholders.

Accepted Answer

A) True 
 B)False

Question 20

Coinage Inc., an international financial services company, supports many social causes by donating a share of its net profit to the community in which it operates.However, Coinage lacks transparency in many of its transactions and failed to provide fair wages to its employees.Given this information, which of the following best describes the activities of Coinage?

Accepted Answer

A) Socially responsible firm involved in unethical practices 
B) Neither ethical nor socially responsible 
C) A firm with a strong focus on the triple bottom line 
D) Both ethical and socially responsible 
E) Ethical firm not involved with the larger community

Exam 18: Ethics and Socially Responsible Marketing

Once the explicit rules and implicit understandings that govern all the transactions of a firm are in place, there must be:

Which of the following terms best describes the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders?

During the implementation phase, in what way might sourcing decisions be a problem area for firms?

Consumerism is a(n) :

It is possible to have more than one right answer to ethical dilemmas.

Identify the two factors that have driven the trend toward greater corporate social responsibility in Canada.

Using profit as the sole guideline for corporate action is the primary purpose of a business.

By hiring a team to investigate and report working and environmental conditions at its offshore contract manufacturing facility, SharpCut Knives Inc.has addressed the ethical question concerning whether the firm:

Trends, a marketing research firm, conducts a survey without telling the respondents about the real purpose of the survey.Trends has failed in:

Locating production facilities in foreign countries to take advantage of low-cost labour is most likely to raise the ethical question of whether a firm:

What do companies earn from acting in a socially desirable manner?

Which of the following refers to a branch of ethical study that examines ethical rules and principles within a commercial context?

Explain the process of choosing a course of action in ethical decision making in a firm.Provide one example.

The first step in ethical decision making is identifying the shareholders and gathering information.

In which step of ethical decision making is it crucial for the management of a firm to investigate any potential issues associated with the various options available?

During which phase of the strategic marketing plan would a firm address whether its employees have acted ethically in accordance with the firm's ethical values?

Which of the following is true about CSR programs?

When companies embrace corporate social responsibility, their appeal is limited to their shareholders.