Question 1

While assessing the market potential of emerging markets,market consumption capacity is generally obtained through estimates of energy consumption.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following statements is true about country image and its effects on global companies?

Accepted Answer

A)   It embodies all important facets of a nation's business environment.
B)   If a country's image is positive in one product class, it tends to be positive in all other product classes as well.
C)   An image, once formed, seldom changes over time.
D)   Products made in emerging countries are evaluated more positively than products made in developed countries. A

Question 3

Issues regarding potential threat from substitute products in a market are addressed in ________.

Accepted Answer

A)   security analysis
B)   technical analysis
C)   product fit analysis
D)   competitor analysis D

Question 4

Scenario: Indy Bats LLC
Indy Bats LLC is looking for new markets for its products. Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies.
-If Matt wants to estimate the extent to which free-market principles predominate in an emerging market,Matt should consider the variable called ________.

Accepted Answer

A)   economic freedom
B)   commercial infrastructure
C)   market receptivity
D)   market intensity

Question 5

Food and utilities are examples of income-inelastic products.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following steps should occur in the screening process for potential markets after the basic demand for a product has been identified?

Accepted Answer

A)   assessment of the national business environment
B)   selection of the market or site
C)   measurement of the market or site potential
D)   assessment of climate suitability

Question 7

A country's climate plays an important role in determining the basic demand for a company's product.

Accepted Answer

A) True 
 B)False

Question 8

When developing a market-potential indicator for an emerging market,market intensity is typically estimated from the ________.

Accepted Answer

A)   per capita private consumption
B)   GDP
C)   total population
D)   percentage of a market's population in the middle class

Question 9

Scenario: Indy Bats LLC
Indy Bats LLC is looking for new markets for its products. Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies.
-For several emerging markets,Matt has collected data on the number of telephones,TVs,and fax machines per capita,and population per retail outlet,which assesses the ________.

Accepted Answer

A)   economic freedom
B)   commercial infrastructure
C)   market growth rate
D)   market size

Question 10

A product's income-elasticity refers to the sensitivity of the demand of a product relative to changes in the income of consumer population.

Accepted Answer

A) True 
 B)False

Question 11

The potential to conduct written surveys is independent of the literacy rates among the local population.

Accepted Answer

A) True 
 B)False

Question 12

Define secondary market research and briefly discuss any three secondary data sources.

Accepted Answer

The answer of Define secondary market research and briefly discuss...

Question 13

Which of the following steps of the market screening process involves the analysis of the quality of workforce,materials,and infrastructure?

Accepted Answer

A)   identification of basic appeal of a market
B)   assessment of the national business environment
C)   measurement of market or site potential
D)   selection of the market or site

Question 14

Describe any five variables commonly included in creating a market-potential analysis for an emerging market.

Accepted Answer

The answer of Describe any five variables commonly included in...

Question 15

In countries with high illiteracy rates,a(n)________ should not be used to collect information.

Accepted Answer

A)   personal interview
B)   written survey
C)   focus group
D)   field research

Question 16

Some researches consist of errors due to misinterpretations by foreign language interpreters.Which of the following difficulties associated with conducting international market research does this example signify?

Accepted Answer

A)   protection of data
B)   availability of data
C)   cultural differences
D)   political differences

Question 17

The process of collecting and analyzing original data and applying the results to current research needs is called primary market research.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following steps of the screening process for potential markets involves the evaluation of fiscal and monetary policies of a nation?

Accepted Answer

A)   identification of basic appeal of a market
B)   measurement of market or site potential
C)   assessment of the national business environment
D)   selection of the market or site

Question 19

Consumer products such as toothpaste and soft drinks undergo extensive adaptation to suit local preferences.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a characteristic of foreign direct investment?

Accepted Answer

A)   relatively low financial investment
B)   low exposure to political risk
C)   high profit potential
D)   simple management

Exam 12: Analyzing International Opportunities

While assessing the market potential of emerging markets,market consumption capacity is generally obtained through estimates of energy consumption.

Which of the following statements is true about country image and its effects on global companies?

Issues regarding potential threat from substitute products in a market are addressed in ________.

Food and utilities are examples of income-inelastic products.

Which of the following steps should occur in the screening process for potential markets after the basic demand for a product has been identified?

A country's climate plays an important role in determining the basic demand for a company's product.

When developing a market-potential indicator for an emerging market,market intensity is typically estimated from the ________.

A product's income-elasticity refers to the sensitivity of the demand of a product relative to changes in the income of consumer population.

The potential to conduct written surveys is independent of the literacy rates among the local population.

Define secondary market research and briefly discuss any three secondary data sources.

Which of the following steps of the market screening process involves the analysis of the quality of workforce,materials,and infrastructure?

Describe any five variables commonly included in creating a market-potential analysis for an emerging market.

In countries with high illiteracy rates,a(n) ________ should not be used to collect information.

Some researches consist of errors due to misinterpretations by foreign language interpreters.Which of the following difficulties associated with conducting international market research does this example signify?

The process of collecting and analyzing original data and applying the results to current research needs is called primary market research.

Which of the following steps of the screening process for potential markets involves the evaluation of fiscal and monetary policies of a nation?

Consumer products such as toothpaste and soft drinks undergo extensive adaptation to suit local preferences.

Which of the following is a characteristic of foreign direct investment?