Question 1

The process of taking a new technology from the laboratory to the marketplace is called

Accepted Answer

A)   economies of scope versus operating leverage.
B)   the R&D mix.
C)   technological competence.
D)   technology transfer.
E)   technology discontinuity. D

Question 2

Which of the following describes a typical functional structure?

Accepted Answer

A)   Employees tend to be specialists in the business functions important to that industry such as manufacturing, marketing, finance, and human resources.
B)   This is most appropriate for large corporations with many product lines in several related industries, with employees acting as specialists attempting to gain synergy among divisional activities.
C)   This is most appropriate for small, entrepreneur-dominated companies with one or two product lines that operate in a small niche market, with employees acting as jack-of-all trades.
D)   Employees have two or more superiors, a project manager and a functional manager.
E)   This is most appropriate for large corporations with many product lines in several unrelated industries, with employees acting as specialists but with no attempt at gaining synergy among the divisions. A

Question 3

The business model used by Spirit Airlines in offering a low-priced fare to the mass market is the

Accepted Answer

A)   efficiency model.
B)   advertising model.
C)   customer solutions model.
D)   entrepreneurial model.
E)   profit pyramid model. A

Question 4

Those critical strengths and weaknesses that are likely to determine if a firm will be able to take advantage of opportunities while avoiding threats are called

Accepted Answer

A)   SWOT.
B)   competitive forces.
C)   internal strategic factors.
D)   quality accounting.
E)   factor analysis.

Question 5

Durability is the rate at which others can duplicate a firm's underlying resources,capabilities,or core competencies.

Accepted Answer

A) True 
 B)False

Question 6

Knowledge that is not easily communicated because it is deeply rooted in employee experience or in a corporation's culture is called

Accepted Answer

A)   tacit knowledge.
B)   explicit knowledge.
C)   imitable knowledge.
D)   transferable knowledge.
E)   durable knowledge.

Question 7

Since competitors were not able to understand how Gillette's Fusion razor was produced,it was considered transparent.

Accepted Answer

A) True 
 B)False

Question 8

The proposition that silicon chips double in complexity every 18 months is referred to as

Accepted Answer

A)   Ohm's Law.
B)   Moore's Law.
C)   Porter's Five Forces Model.
D)   Mintzberg's Rule.
E)   Keynesian's Theory.

Question 9

In a process called ________,the once-isolated specialists now work side-by-side and compare notes constantly in an effort to design cost-effective products with features customers want.

Accepted Answer

A)   simultaneous strategy
B)   participatory planning
C)   jointly designed objectives
D)   concurrent engineering
E)   cooperative design

Question 10

The PRIMARY task of the manager of information systems is to

Accepted Answer

A)   prevent unlawful usage of the information from the system.
B)   make sure the information contained in the system is up-to-date and accurate.
C)   monitor the input of information into the information system.
D)   design and manage the flow of information in a corporation to improve productivity and decision-making.
E)   ensure that only those who have authorized permission have access to the information system.

Question 11

An example of the promotion variable of the marketing mix is

Accepted Answer

A)   advertising.
B)   discounts.
C)   location.
D)   services.
E)   quality.

Question 12

What is R&D intensity?

Accepted Answer

The answer of What is R&D intensity?...

Question 13

The marketing mix refers to product,place,packaging,and price.

Accepted Answer

A) True 
 B)False

Question 14

A corporation's ability to exploit its resources is referred to as its

Accepted Answer

A)   business expertise.
B)   capabilities.
C)   core competencies.
D)   critical success factors.
E)   key performance factors.

Question 15

When a company uses the same marketing channel for two separate products,this is an example of an economy of scope.

Accepted Answer

A) True 
 B)False

Question 16

The second step in value chain analysis is to

Accepted Answer

A)   identify the legal ramifications and responsibilities of their product or service.
B)   examine the linkages within each product's value chain.
C)   confirm that all variables have been included and taken into consideration.
D)   ensure that quality management is adequately addressed.
E)   examine the potential synergies among the corporation's product or business units.

Question 17

The corporate culture generally reflects the values of the founder(s) and the mission of the firm.

Accepted Answer

A) True 
 B)False

Question 18

What is corporate culture and what are the two distinct attributes of culture?

Accepted Answer

The answer of What is corporate culture and what are...

Question 19

A good rule of thumb for R&D spending is that a corporation should spend at a "normal" rate for that particular industry unless its strategic plan calls for unusual expenditures.

Accepted Answer

A) True 
 B)False

Question 20

A functional structure is appropriate for a medium-sized firm with several product lines in one industry.

Accepted Answer

A) True 
 B)False

Exam 5: Organizational Analysis and Competitive Advantage

The process of taking a new technology from the laboratory to the marketplace is called

Which of the following describes a typical functional structure?

The business model used by Spirit Airlines in offering a low-priced fare to the mass market is the

Those critical strengths and weaknesses that are likely to determine if a firm will be able to take advantage of opportunities while avoiding threats are called

Durability is the rate at which others can duplicate a firm's underlying resources,capabilities,or core competencies.

Knowledge that is not easily communicated because it is deeply rooted in employee experience or in a corporation's culture is called

Since competitors were not able to understand how Gillette's Fusion razor was produced,it was considered transparent.

The proposition that silicon chips double in complexity every 18 months is referred to as

In a process called ________,the once-isolated specialists now work side-by-side and compare notes constantly in an effort to design cost-effective products with features customers want.

The PRIMARY task of the manager of information systems is to

An example of the promotion variable of the marketing mix is

What is R&D intensity?

The marketing mix refers to product,place,packaging,and price.

A corporation's ability to exploit its resources is referred to as its

When a company uses the same marketing channel for two separate products,this is an example of an economy of scope.

The second step in value chain analysis is to

The corporate culture generally reflects the values of the founder(s) and the mission of the firm.

What is corporate culture and what are the two distinct attributes of culture?

A good rule of thumb for R&D spending is that a corporation should spend at a "normal" rate for that particular industry unless its strategic plan calls for unusual expenditures.

A functional structure is appropriate for a medium-sized firm with several product lines in one industry.