Question 1

Visualization acts as an engine for bringing patterns to light in even the largest data sets.

Accepted Answer

A) True 
 B)False

Question 2

Where are the majority of the large global marketing research firms based?

Accepted Answer

A) Japan 
B) Canada 
C) France 
D) Germany 
E) United States

Question 3

Clients of marketing research have ethical issues as well as suppliers.Which of the following does not relate to clients:

Accepted Answer

A) Requesting Bids to Obtain Free Advice and Methodology 
B) Making False Promises 
C) Requesting Proposals without Authorization 
D) Low-Ball Pricing

Question 4

Which trend(s)in marketing research industry has/have remained unabated?

Accepted Answer

A) online data collection 
B) acquiring marketing research firms in other countries 
C) the deontological theory 
D) both online data collection and acquiring firms in other counties 
E) all of these are unabated trends

Question 5

An alliance formed by two of more firms with unique skills and resources to offer a new service for clients ,provide strategic support for each firm,or in some other
Manner create mutual benefits is:

Accepted Answer

A) A positive relationship 
B) Mutual agreement 
C) Strategic partnership 
D) A smart business deal

Question 6

Subjectivity should be discouraged in marketing research.

Accepted Answer

A) True 
 B)False

Question 7

The Nielsen ratings,compiled by AC Nielsen Media Research,are an example of which type of research?

Accepted Answer

A) custom 
B) ad hoc 
C) qualitative 
D) syndicated

Question 8

A true field service firm:

Accepted Answer

A) is involved in all the steps of marketing research. 
B) is only involved in data collection on a contract basis. 
C) places a great deal of emphasis on research design and data analysis. 
D) uses data collected for internal purposes. 
E) none of these

Question 9

Compare and contrast the two types of utilitarianism.

Accepted Answer

The answer of Compare and contrast the two types of...

Question 10

In terms of research ethics,which of the following is not an important right that respondents have?

Accepted Answer

A) right to choose 
B) right to objectivity 
C) right to be informed 
D) right to safety

Exam 2: The Marketing Research Industry and Research Ethics