Multiple Choice
A media strategy that involves high ________ most likely involve creating broad exposure using many media vehicles,while a strategy involving high ________ is most likely narrower in focus with a more limited list of media vehicles.
A) continuity, aperture
B) aperture, continuity
C) frequency, reach
D) reach, frequency
E) distribution, reach
Correct Answer:
Verified
Correct Answer:
Verified
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