One Study Assessed Consumers' Regard for Specific Brands and Related

One study assessed consumers' regard for specific brands and related that score to the brand's advertising expenditures relative to competitors' expenditures.The study found that all of the top brands in a given product category also represented the largest percentage of total advertising spending in a product category relative to competitors.What was measured in this study?

A) targeted reach
B) aperture
C) share of voice
D) share of market
E) wasted reach

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