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Tiffany's Website Declares "Since 1837,Tiffany & Co

Question 23

Multiple Choice

Tiffany's website declares "Since 1837,Tiffany & Co.has been the world's premier jeweler and America's house of design." Which type of brand positioning does this most clearly indicate?


A) superiority position
B) value position
C) benefit position
D) usage position
E) societal position

Correct Answer:

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