Tony Developed the Following Objective for His Brand Communication Plan

Tony developed the following objective for his brand communication plan: "Increase market share in the consumer market from 10 percent to 15 percent in one year." What is wrong with this advertising plan objective?

A) It is an objective more appropriate for a marketing plan.
B) It does not have a specific effect that can be measured.
C) The goal is not realistic.
D) Its time frame is too narrow.
E) It focuses on a percent change.

Correct Answer:

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