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    Advertising and IMC Study Set 2
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    Exam 2: Advertising
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    ________ Advertising May Use Any Advertising Medium,but It Differs from Other
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________ Advertising May Use Any Advertising Medium,but It Differs from Other

Question 43

Question 43

Multiple Choice

________ advertising may use any advertising medium,but it differs from other types of advertising in that it tries to stimulate an immediate consumer action.


A) Brand
B) Local
C) Direct-response
D) Institutional
E) Public service

Correct Answer:

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