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    Advertising and IMC Study Set 2
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    Exam 2: Advertising
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    Which Key Player Makes the Final Decision About the Target
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Which Key Player Makes the Final Decision About the Target

Question 42

Question 42

Multiple Choice

Which key player makes the final decision about the target audience and the size of the advertising budget,in addition to approving the advertising plan?


A) client
B) media
C) agency
D) vendor
E) supplier

Correct Answer:

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