A Research Study by Dynamic Logic on the Effect of Adding

A research study by Dynamic Logic on the effect of adding online to a television campaign found that:

A) adding the Web was stronger at raising awareness.
B) adding the Web significantly impacts sales.
C) use of the Web links a brand to a message twice as much as does use of broadcast.
D) use of the Web links a brand to a value proposition twice as much as does use of broadcast.
E) adding the Web virtually had little effect on raising associations or awareness.

Correct Answer:

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