When Marketers Talk About Being "Media Neutral," They Are Indicating

When marketers talk about being "media neutral," they are indicating that:

A) they use advertising in vehicles that have no bias.
B) they choose only to use advertising in their campaigns.
C) they have no bias toward or against advertising, public relations, or any other specific discipline that comprise IMC when it comes to gaining maximum ROI.
D) they will typically select public relations as the first choice of promotional tools to kickoff a campaign because PR folks know how to deal with media.
E) all models used will be ethnically unidentifiable.

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