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    Advertising Procedure
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    Exam 19: Video and the Commercial
  5. Question
    A Variation on the Serial Commercial; with This Format, Two
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A Variation on the Serial Commercial; with This Format, Two

Question 1

Question 1

Multiple Choice

A variation on the serial commercial; with this format, two related spots run with a completely unrelated spot between them.


A) vignettes and situations
B) stop motions
C) slice-of-life
D) split and bookend
E) split serials

Correct Answer:

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