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When the Writer and Layout Person Collaborate on an Ad

Question 84

Multiple Choice

When the writer and layout person collaborate on an ad, their first task is to determine:


A) where to place the headline.
B) whether to use a subhead.
C) the most important element in the ad.
D) what emphasis to place on the price of the product.
E) the overall tone of the piece.

Correct Answer:

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