Question 1

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits, such as improved energy levels and muscle tone. Xorbate Blue is best classified as a pleasing product.

Accepted Answer

A) True 
 B)False

Question 2

Sustainable marketing includes all of the following EXCEPT ________.

Accepted Answer

A)  going beyond caring for the needs and wants of today's customers 
B)  focusing on profits and return to shareholders and employees above all else 
C)  having concern for tomorrow's customers in ensuring the success of the business, employees, and the broader world 
D)  pursuing a mission of shared value and triple bottom line: people, planet, profits 
E)  provides context for companies to engage customers and build profitable relationships with them by creating value for customers in order to capture value from customers in return, now and in the future.

Question 3

Which of the following is part of an internal green marketing program?

Accepted Answer

A)  design for environment practices 
B)  cradle-to-cradle practices 
C)  biodegradable packaging 
D)  product stewardship 
E)  new clean technology

Question 4

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

Accepted Answer

A)  value 
B)  societal 
C)  sense-of-mission 
D)  consumer-oriented 
E)  customer-value

Question 5

While companies have learned that "doing good" and "doing well" go hand in hand, companies have also learned that to do good, they must first do well in terms of ________.

Accepted Answer

A)  successful advertising campaigns 
B)  hiring of strong employees 
C)  designing of attractive products 
D)  profitable business operations 
E)  ethical, as well as legal, decision making

Question 6

Critics charge that promotion adds only ________ to a product.

Accepted Answer

A)  functional value 
B)  psychological value 
C)  moderate value 
D)  strategic value 
E)  qualitative value

Question 7

The marketing concept focuses on meeting the company's short-term sales, ________, and profit needs, though that doesn't always serve the future best interests of either customers or the business.

Accepted Answer

A)  market share 
B)  customer value 
C)  growth 
D)  competitive advantages 
E)  manufacturing productivity

Question 8

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________.

Accepted Answer

A)  achieve short-term gains 
B)  move last year's models 
C)  obey local and federal law 
D)  build long-term customer relationships 
E)  maintain a database of local customers

Question 9

Dan's Drugstore sells medicine to consumers for $20 that only costs $2 to produce. Critics accuse Dan's of ________.

Accepted Answer

A)  deceptive promotion 
B)  deceptive packaging 
C)  false advertising 
D)  excessive markups 
E)  redlining

Question 10

Packaging decisions that may be called into question under the law include ________.

Accepted Answer

A)  minimum pricing 
B)  pollution 
C)  product quality and safety 
D)  exclusive territorial distributorship 
E)  product warranty

Question 11

In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones.

Accepted Answer

A)  salutary 
B)  desirable 
C)  pleasing 
D)  durable 
E)  serviceable

Question 12

Consumers can never buy functional versions of highly promoted branded products at lower prices.

Accepted Answer

A) True 
 B)False

Question 13

The BeautyShop, a manufacturer of skin care products, uses only plant-based materials for its cosmetic products. It supports several environmental protection movements and movements defending human rights. This accounts for the company's efforts to build good will and corporate social responsibility. This exemplifies the ________ concept.

Accepted Answer

A)  consumer business 
B)  strategic planning 
C)  consumerism 
D)  direct marketing 
E)  sustainable marketing

Question 14

Describe and compare the three different categories of deceptive marketing practices.

Accepted Answer

The answer of Describe and compare the three different categories...

Question 15

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts. This not only helps sustain the environment, but it is also highly profitable for the company. This practice is an example of a ________.

Accepted Answer

A)  pollution prevention practice 
B)  green marketing practice 
C)  beyond greening practice 
D)  cradle-to-cradle practice 
E)  new environmental technology

Question 16

Deceptive promotion includes practices such as misrepresenting the product's ________.

Accepted Answer

A)  price or packaging 
B)  features or performance 
C)  size or quantity 
D)  wholesale or retail price 
E)  packaged contents

Question 17

Discuss the ways in which critics accuse marketing of harming the consumer.

Accepted Answer

The answer of Discuss the ways in which critics accuse...

Question 18

Critics of marketing view consumer interest in material things as a natural state of mind rather than as a matter of false wants created by marketing.

Accepted Answer

A) True 
 B)False

Question 19

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Accepted Answer

A)  Environmentalism 
B)  Protectionism 
C)  Liberalism 
D)  Consumerism 
E)  Capitalism

Question 20

What are the various risks a company takes when producing shoddy, harmful, or unsafe products?

Accepted Answer

The answer of What are the various risks a company...

Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits, such as improved energy levels and muscle tone. Xorbate Blue is best classified as a pleasing product.

Sustainable marketing includes all of the following EXCEPT ________.

Which of the following is part of an internal green marketing program?

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.

While companies have learned that "doing good" and "doing well" go hand in hand, companies have also learned that to do good, they must first do well in terms of ________.

Critics charge that promotion adds only ________ to a product.

The marketing concept focuses on meeting the company's short-term sales, ________, and profit needs, though that doesn't always serve the future best interests of either customers or the business.

Dan's Drugstore sells medicine to consumers for $20 that only costs $2 to produce. Critics accuse Dan's of ________.

Packaging decisions that may be called into question under the law include ________.

In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones.

Consumers can never buy functional versions of highly promoted branded products at lower prices.

Describe and compare the three different categories of deceptive marketing practices.

Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts. This not only helps sustain the environment, but it is also highly profitable for the company. This practice is an example of a ________.

Deceptive promotion includes practices such as misrepresenting the product's ________.

Discuss the ways in which critics accuse marketing of harming the consumer.

Critics of marketing view consumer interest in material things as a natural state of mind rather than as a matter of false wants created by marketing.

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

What are the various risks a company takes when producing shoddy, harmful, or unsafe products?