Question 1

Which of the following is an indirect business marketing channel?

Accepted Answer

A)  producer to retailer to business distributor 
B)  producer to wholesaler to retailer to end consumer 
C)  producer to end-consumer to business distributor 
D)  producer to retailer 
E)  producer to business distributor to business customer

Question 2

Refer to the scenario below to answer the following question(s).
Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country.
-Which of the following is Giant Beanstalks' upstream partner?

Accepted Answer

A)  the management of Greenleaf 
B)  the farmers of Riverdale 
C)  the trucks that carry Giant Beanstalks' products to Greenleaf 
D)  the end-consumers who buy the canned vegetables from Greenleaf 
E)  the logistics division of Giant Beanstalk

Question 3

Which of the following is true of channel members?

Accepted Answer

A)  They act independent of each other. 
B)  They play specialized roles in the channel. 
C)  They are not accountable to other channel members. 
D)  They play generalized and interchangeable roles in the distribution process. 
E)  Their competence and cooperation don't affect the company's image or profits.

Question 4

Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.

Accepted Answer

A) True 
 B)False

Question 5

In intermodal transportation, which of the following describes the use of both water and trucks for transportation?

Accepted Answer

A)  fishyback 
B)  drawbar 
C)  trainship 
D)  piggyback 
E)  airtruck

Question 6

In a vertical marketing system, two or more companies at one level join together to take advantage of a new marketing opportunity.

Accepted Answer

A) True 
 B)False

Question 7

Craftsman Furniture Company offers its bedroom and living room furniture through independent and smaller chain furniture stores, not through every store that sells furniture. It uses ________ distribution.

Accepted Answer

A)  intensive 
B)  direct 
C)  corporate 
D)  selective 
E)  exclusive

Question 8

At its most basic form, a marketing channel consists of the producer and the ________.

Accepted Answer

A)  retailer 
B)  sales agent 
C)  competitor 
D)  processor 
E)  consumer

Exam 12: Marketing Channels: Delivering Customer Value