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To Increase the Odds That Customers Will Give Referrals,a Salesperson

Question 67

Multiple Choice

To increase the odds that customers will give referrals,a salesperson should:


A) build value into the sales process
B) offer free product or discounts for referrals
C) motivate buyers through time pressure
D) provide a rational buying motive
E) ask sales managers for permission to cut prices

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