Multiple Choice
A sales rep gets the latest performance reports on the main product he sells and is not happy.His product performs slightly behind that of his closest competitor,and he is afraid that this will lose some current customers or at least prevent him from winning new ones.The Research and Development team have made some major improvements in the product,but the next performance report is not due out for another six months.What should the sales rep do to prevent losing customers?
A) He should pretend that the recent performance report has not come out and tell his customers that he doesn't know when it will be out.
B) He should change the numbers just slightly on the performance report,not enough to make it perform substantially better than the competition,just enough to make it perform equally.
C) He should avoid direct contact with his customers until the next performance report comes out.
D) He should expose the performance report but explain to his customers that the product has been improved and that those numbers will be out in six months.
E) He should change the numbers for the competitor so it looks as if the two companies' products perform equally.
Correct Answer:
Verified
Correct Answer:
Verified
Q3: One of the"half-truths" that has influenced the
Q5: A salesperson's sales manager exerts strong influence
Q7: If you view your employer's instructions or
Q9: In the fields of selling,there are both
Q10: A small company in a tightly-contested market
Q11: What would be an easy way a
Q12: It is important to record the facts
Q13: Taking time to establish a proper rapport
Q15: The salesperson should use a standard entertainment
Q22: Reciprocity,as a corporate policy,is:<br>A)always a breach of