Question 1

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents buyer power in the soft drink industry?

Accepted Answer

A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases. 
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store. 
C) Zevia Natural Diet Soda begins selling directly over the Internet. 
D) Vitamin water, fruit juice, coffee. Coke and Pepsi submit bids to the owner of a football stadium for the exclusive sale of their products during games.

Question 2

Cody Osterman holds an executive position at Trek Enterprises. His role is the newest senior executive position at the organization. He has advised the company on privacy procedures and processes, and has initiated a training program for employees about the privacy policy, customer confidentiality, and data security. Based on this description, what position does Cody hold at Trek Enterprises?

Accepted Answer

A) Chief information officer (CIO). 
B) Chief security officer (CSO). 
C) Chief data officer (CDO). 
D) Chief privacy officer (CPO).

Question 3

Which of the following is considered information?

Accepted Answer

A) Quantity sold 
B) Date sold 
C) Best-selling item by month 
D) Product sold

Question 4

It is not uncommon to find stakeholders' business strategies have conflicting interests such as investors looking to increase profits by eliminating employee jobs.

Accepted Answer

A) True 
 B)False

Question 5

What is the difference between the CIO and CDO of an organization?

Accepted Answer

A) The CIO is responsible for the data, regardless of the information system; the CDO is responsible for the information systems through which data is stored and processed 
B) The CIO is responsible for the information systems through which data is stored and processed; the CDO is responsible for the data, regardless of the information system. 
C) The CIO is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organizations information technology; the CDO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share. 
D) The CIO is responsible for determining the types of information the enterprise will capture, retain, analyze, and share; the CDO is responsible for ensuring the throughput, speed, accuracy, availability, and reliability of an organizations information technology

Question 6

Top managers use social intelligence to define the future of the business, analyzing markets, industries and economies to determine the strategic direction the company must follow to remain unprofitable.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following does not describe unstructured data?

Accepted Answer

A) Does not follow a specified format. 
B) A defined length, type, and format. 
C) Free-form text. 
D) Emails, twitter tweets, and text messages.

Question 8

A leadership plan that achieves a specific set of goals or objectives is a business strategy.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?

Accepted Answer

A) Target high value-adding activities to further enhance their value. 
B) Target low value-adding activities to increase their value. 
C) Perform some combination of the two. 
D) All of the above.

Question 10

What uses techniques that describe past performance and history?

Accepted Answer

A) Business analytics. 
B) Descriptive analytics. 
C) Prescriptive analytics. 
D) Predictive analytics.

Question 11

Some industries' competition is much more intense than others. Retail grocery stores such as Kroger, Safeway, and Albertson's in the United States experience fierce competition and offer similar marketing campaigns to compete. What is this an example of in terms of Porter's Five Forces?

Accepted Answer

A) Rivalry among new entrants. 
B) Rivalry among existing competitors. 
C) Threat of substitute products or services. 
D) Buyer power.

Question 12

Which of the following represents the relationship between functional areas in a business?

Accepted Answer

A) Independent 
B) Autonomous 
C) Interdependent 
D) Self-sufficient

Question 13

What is knowledge?

Accepted Answer

A) Raw facts that describe the characteristics of an event or object. 
B) Data converted into a meaningful and useful context. 
C) Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making. 
D) Skills, experience, and expertise, coupled with information and intelligence that creates a person's intellectual resources.

Question 14

Business analytics is the scientific process of transforming data into insight for making better decisions.

Accepted Answer

A) True 
 B)False

Question 15

Michael Porter defined the Five Forces Model and the potential pressures that can hurt sales. Which of the following is not one of the potential pressures that can hurt sales?

Accepted Answer

A) Suppliers can drive down profits by charging more for supplies. 
B) New market entrants can steal potential investment capital. 
C) Substitute products can steal customers. 
D) Competition can steal customers.

Question 16

Businesses rarely need to update business strategies as the business environment remains relatively stable.

Accepted Answer

A) True 
 B)False

Question 17

Product differentiation occurs when a company develops unique differences in its products or services with the intent to influence demand.

Accepted Answer

A) True 
 B)False

Question 18

There are many challenges to changing doctors, including transferring medical records and losing the doctor patient relationship along with the doctor's knowledge of the patient's history. Changing doctors provides a great example of switching costs.

Accepted Answer

A) True 
 B)False

Question 19

The age we live in has infinite quantities of facts that are widely available to anyone who can use a computer. What age is this statement referring to?

Accepted Answer

A) Data age. 
B) Information age. 
C) Business intelligence age. 
D) Internet of Things

Question 20

If you were thinking about an oven as a system which of the following represents the feedback?

Accepted Answer

A) The uncooked food. 
B) The cooked food. 
C) A light indicating that the oven has reached the preheated temperature. 
D) The oven running at 350 degrees for 20 minutes.

Exam 1: Management Information Systems: Business Driven MIS

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents buyer power in the soft drink industry?

Which of the following is considered information?

It is not uncommon to find stakeholders' business strategies have conflicting interests such as investors looking to increase profits by eliminating employee jobs.

What is the difference between the CIO and CDO of an organization?

Top managers use social intelligence to define the future of the business, analyzing markets, industries and economies to determine the strategic direction the company must follow to remain unprofitable.

Which of the following does not describe unstructured data?

A leadership plan that achieves a specific set of goals or objectives is a business strategy.

Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?

What uses techniques that describe past performance and history?

Some industries' competition is much more intense than others. Retail grocery stores such as Kroger, Safeway, and Albertson's in the United States experience fierce competition and offer similar marketing campaigns to compete. What is this an example of in terms of Porter's Five Forces?

Which of the following represents the relationship between functional areas in a business?

What is knowledge?

Business analytics is the scientific process of transforming data into insight for making better decisions.

Michael Porter defined the Five Forces Model and the potential pressures that can hurt sales. Which of the following is not one of the potential pressures that can hurt sales?

Businesses rarely need to update business strategies as the business environment remains relatively stable.

Product differentiation occurs when a company develops unique differences in its products or services with the intent to influence demand.

There are many challenges to changing doctors, including transferring medical records and losing the doctor patient relationship along with the doctor's knowledge of the patient's history. Changing doctors provides a great example of switching costs.

The age we live in has infinite quantities of facts that are widely available to anyone who can use a computer. What age is this statement referring to?

If you were thinking about an oven as a system which of the following represents the feedback?