The Outdoor Media Association (OMA)recommends Several Tips for Art Directors

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The Answer is Students can discuss any five of the following:
(1)Graphics: Make the illustration an eye-stopper.
(2)Size: Images in billboards are huge.The product or the brand label can be hundreds of times larger than life.
(3)Colours: Use bold,bright colours.The greatest impact is created by maximum contrast between two colours,such as dark colours against white or yellow.
(4)Figure/ground: Make the relationship between foreground and background as obvious as possible.The background should never compete with the subject.
(5)Typography: Use simple,clean,uncluttered type that is easy to read at a distance by an audience in motion.Avoid all capital letters,fanciful ornamental letters and script and cursive letters.
(6)Product identification: Focus attention on the product by reproducing the label or package in a huge size.
(7)Extensions: Extend the frame of the billboard to expand the scale and break away from the limits of the long rectangle.
(8)Shape: For visual impact,create the illusion of three-dimensional effects by playing with horizons,vanishing lines and dimensional boxes.
(9)Motion: Add motors to boards to make pieces and parts move.Wheels and glittery things that flicker in the wind create the appearance of motion,colour change and images that squeeze,wave or pour.Use revolving panels,called kinetic boards,for messages that change.

The Outdoor Media Association (OMA)recommends Several Tips for Art Directors

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The Outdoor Media Association (OMA)recommends Several Tips for Art Directors

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