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    Advertising Principles and Practice
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    Exam 13: Copywriting
  5. Question
    The Visual or Image That Viewers Remember When They Think
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The Visual or Image That Viewers Remember When They Think

Question 59

Question 59

Multiple Choice

The visual or image that viewers remember when they think about the commercial is known by advertising practitioners as the ________.


A) key scene
B) key frame
C) key board
D) storyboard
E) image transfer

Correct Answer:

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