Multiple Choice
David Ogilvy said that the headline is the most important element in an advertisement.Which of the following is NOT one of his principles about writing headlines?
A) A headline should attract only those who are prospects.
B) A headline should work in combination with the visual.
C) A headline should identify the brand.
D) A headline should lead readers into the body copy.
E) A headline should omit the selling premise.
Correct Answer:
Verified
Correct Answer:
Verified
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