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    Advertising Principles and Practice
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    Exam 13: Copywriting
  5. Question
    Which of the Following Is NOT a Guideline for Writing
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Which of the Following Is NOT a Guideline for Writing

Question 40

Question 40

Multiple Choice

Which of the following is NOT a guideline for writing effective radio commercials?


A) Keep it personal.
B) Keep it brief.
C) Speak to listeners' interests.
D) Make it memorable.
E) Include call to action.

Correct Answer:

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