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    Advertising and IMC Principles
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    Exam 9: Copywriting
  5. Question
    Name and Describe the Five Standard Approaches to Writing Body
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Name and Describe the Five Standard Approaches to Writing Body

Question 56

Question 56

Essay

Name and describe the five standard approaches to writing body copy in print ads.

Correct Answer:

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(1)Straightforward -Factual copy usually...

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