Which of the Following Statements Is False Regarding Advertising Writing

Which of the following statements is false regarding advertising writing style?

A) Words such as interesting,very and save are effective in ad copy.
B) Effective copy is succinct and single-minded.
C) Every word counts because space and time are expensive.
D) Copy should be simple to allow the ad to compete in a cluttered environment.
E) Copy should use the language of the target audience.

Correct Answer:

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