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Which Media Scheduling Decision Relates to Factors Such as Seasonality,holidays,days

Question 46

Multiple Choice

Which media scheduling decision relates to factors such as seasonality,holidays,days of the week,time of day,how often a product is bought,whether it is used more in some months than in others,the consumer's best aperture and competitors' advertising schedules?


A) Duration
B) Continuity
C) Timing
D) Frequency
E) Reach

Correct Answer:

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