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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 6: Strategic Research in Advertising
  5. Question
    In Practice,marketers Are Inundated with Information,so in the Area of Research,the
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In Practice,marketers Are Inundated with Information,so in the Area of Research,the

Question 3

Question 3

Multiple Choice

In practice,marketers are inundated with information,so in the area of research,the main challenge is intelligence,or what advertisers refer to as:


A) creativity
B) insight
C) intuition
D) shadow shopping
E) audits

Correct Answer:

verifed

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