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A ________,Where Participants Receive a Deck of Key Frames from the Ad,is

Question 9

Multiple Choice

A ________,where participants receive a deck of key frames from the ad,is used to diagnose the viewer's attention to,and emotional engagement with,different elements in the ad.


A) clutter reel
B) clutter bug
C) moment-by-moment test
D) clutter breaker
E) picture sort

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