Multiple Choice
Scenario 14-4
Optima Artistic Tools has manufactured art supplies in the Boston area for almost 100 years and is a strong competitor in the market, selling to art stores around the nation.Optima produces materials for all varieties of media-paints, pencils, charcoals, clays, brushes, papers, canvases-as well as equipment such as palettes, easels, drawing tables, etc.Optima is ready to market these products online and has just hired an Internet advertising consultant, Visualizers Inc.Optima has set a goal of 9 percent from Internet sales by the end of next year.
-(Scenario 14-4) The marketers at Visualizers talk to Optima about banner ads that have created problems in the online marketplace.They point to a common problem when banner ads are placed on other firms' websites.What is it?
A) They are easily imitated by competitors.
B) They are ignored by Internet users.
C) They decrease Web page load times.
D) They cannot be measured or tracked.
Correct Answer:
Verified
Correct Answer:
Verified
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