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An Effective Company Website Should Allow for Human-Messaging And/or Human-Human

Question 72

Multiple Choice

An effective company website should allow for human-messaging and/or human-human interaction.This is because research shows that such approaches


A) promote easier navigation and user-friendly purchase procedures.
B) personalize the coldness of digital technology.
C) create bonds that build social pressure to buy the brand.
D) lead to more positive attitudes and stronger purchase intentions.

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