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One Big Advantage for Advertisers Using the Internet as Their

Question 75

Multiple Choice

One big advantage for advertisers using the Internet as their medium is that


A) it is much less expensive than traditional forms of media.
B) consumers don't consider commercial messages via Internet to be "ads."
C) the format is unique and uncluttered because few commercial organizations use it.
D) it is a precise way to target particular markets and narrow segments.

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