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    Services Marketing Concepts
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    Exam 10: People As Strategy: Managing Service Customers
  5. Question
    The Benchmark Against Which a Consumer Will Evaluate a Service
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The Benchmark Against Which a Consumer Will Evaluate a Service

Question 2

Question 2

Multiple Choice

The benchmark against which a consumer will evaluate a service experience is the:


A) attribution.
B) theatrical analogy.
C) technical core.
D) approximate script.
E) expected script.

Correct Answer:

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