Question 1

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Accepted Answer

A) order replenishment systems. 
B) quick response systems. 
C) customer logistics factors. 
D) minimum-inventory systems. 
E) web-based response systems.

Question 2

A(n)________ is an intermediary that sells to consumers.

Accepted Answer

A) agent 
B) retailer 
C) wholesaler 
D) distributor 
E) broker

Question 3

Items such as large household appliances that require installation,delivery,and credit demonstrate the buyer requirement of

Accepted Answer

A) information. 
B) convenience. 
C) variety. 
D) pre- or postsale services. 
E) adaptability.

Question 4

Ace Hardware is a national ________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and plan collaborative promotional and pricing activities.

Accepted Answer

A) service-sponsored retail system 
B) administered cooperative system 
C) retailer-sponsored cooperative 
D) manufacturer-sponsored cooperative 
E) wholesaler-sponsored voluntary chain

Question 5

Bentley Motors makes one of the world's most prestigious automobile brands,targeting the ultra-luxury segment.Which type of market coverage does Bentley most likely use?

Accepted Answer

A) intensive distribution 
B) extensive distribution 
C) selective distribution 
D) exclusive distribution 
E) private label distribution

Question 6

Enhancing a product or service to make it more appealing to buyers is ________ utility.

Accepted Answer

A) time 
B) place 
C) possession 
D) form 
E) transactional

Question 7

Inspecting,testing,or judging products and assigning them quality grades is an example of a ________ function.

Accepted Answer

A) transactional 
B) logistical 
C) storing 
D) facilitating 
E) risk-taking

Question 8

When choosing a marketing channel or intermediary,it is important to ask several key questions,including which of these?

Accepted Answer

A) How many of the firm's competitors will be using the same channels? 
B) Which channels have strategic channel alliances with other resellers? 
C) How long have the channel members and intermediaries been in business? 
D) Who is responsible for negotiating the channel or intermediary contracts? 
E) Which channel and intermediaries will provide the best coverage of the target market?

Question 9

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

Accepted Answer

A) direct marketing. 
B) indirect marketing. 
C) intensive marketing. 
D) multichannel marketing. 
E) electronic marketing.

Question 10

Supply chain managers balance total logistics cost factors against customer service factors.Customer service factors include

Accepted Answer

A) reliability,flexibility,consistency,and dependability. 
B) time,dependability,communication,and convenience. 
C) consistency,responsiveness,durability,and communication. 
D) time,assurance,responsiveness,and dependability. 
E) convenience,flexibility,time,and value.

Question 11

International Products,a U.S.firm that sells industrial cleansers and lubricants,wanted to sell its product to factories,hospitals,and labs in China,but it did not have the necessary expertise.As a result,International Products hired Asia Marketing & Management to sell,stock,and deliver a full assortment of products to the Chinese market.Asia Marketing & Management is an example of a(n)

Accepted Answer

A) agent. 
B) wholesaler. 
C) global agent. 
D) retailer. 
E) industrial distributor.

Question 12

Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as

Accepted Answer

A) resale restriction. 
B) vertical integration. 
C) exclusive dealing. 
D) refusal to deal. 
E) tying arrangement.

Question 13

A ________ is essentially a sequence of linked suppliers and customers in which every customer is,in turn,a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Accepted Answer

A) logistical flow 
B) demand chain 
C) supplier-customer alliance 
D) supply chain 
E) supply pipeline

Question 14

Under the Clayton Act,________ with existing channel members may be illegal.

Accepted Answer

A) a refusal to cooperate 
B) a refusal to deal 
C) sharing proprietary information 
D) horizontal integration 
E) disintermediation

Question 15

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as

Accepted Answer

A) full-line forcing. 
B) exclusive dealing. 
C) a refusal to deal. 
D) a resale restriction. 
E) a tying arrangement.

Question 16

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories,one of which is

Accepted Answer

A) profitability. 
B) convenience. 
C) quality. 
D) brand name recognition. 
E) availability.

Question 17

An efficient consumer response system refers to

Accepted Answer

A) an order replenishment system that maintains a 10 percent inventory rate at all times in order to guarantee there will never be stockouts. 
B) an online virtual inventory storage program that allows firms to enter in minute-by-minute information in order to avoid stockouts due to unforeseen environmental forces. 
C) a computer program that allows even the smallest manufacturer to manage its inventory system. 
D) an inventory management system that is designed to make the process of reordering and receiving products as simple as possible. 
E) an exclusive contractual agreement between delivery services such as FedEx or UPS to deliver expedited orders at a special low rate,regardless of the day and time.

Question 18

Corporate vertical marketing systems are

Accepted Answer

A) small,independent retailers that form an organization that operates a wholesale facility cooperatively. 
B) professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances. 
C) the combination of successive stages of production and distribution under a single ownership. 
D) professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
E) a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.

Question 19

Members of a high-school glee club sold home-baked cupcakes at school to raise money.The students selling their cupcakes to classmates would be an example of a(n)

Accepted Answer

A) personalized distribution. 
B) nonpermanent distribution. 
C) informal channel of distribution. 
D) direct channel of distribution. 
E) indirect channel of distribution.

Question 20

Customers currently link to Cisco's website to configure,price,and order its networking equipment.Cisco then sends orders back out across the Internet to producers and assemblers including Celestica,Flextronics,Jabil,and Solectron.Products are built and tested to Cisco's standards,sometimes with procedures run remotely by Cisco.Most items are then drop-shipped to buyers,untouched by Cisco's employees.This is a description of Cisco's

Accepted Answer

A) virtual logistics. 
B) supply chain. 
C) electronic data interchange. 
D) strategic information alliance. 
E) product-specific delivery system.

Exam 15: Managing Marketing Channels and Supply Chains